Hamburg „Bottle deposit belongs next to it“

PR action and live music in Hamburg

The action „Deposits belong next to it“ is a nationwide initiative that calls for deposit bottles to be placed next to rather than in bins, so that bottle collectors can pick them up more easily. It raises awareness for waste separation and social responsibility.

PoolOne Giant Media, together with the initiative, implemented the special advertising campaign, which was spontaneously supported by Hamburg band „LE FLY“. The combination of poster unveiling and live music attracted a great deal of attention and was accompanied by the Hamburg TV channel „Hamburg 1“.

Project features

• Giant poster reveal
• PR campaign
• TV report