Interactive Mural
For the film „Army of the Dead“ We realised a unique special advertisement at exclusive scene locations in Berlin, Hamburg and Leipzig – each with extremely high footfall. The aim was intensive on-site interaction.
The implementation included 600 Metres of LED Strips, three large LED screens with gambling motifs and interactive floor stickers, which triggered animations via motion detectors. This interactive concept captured the attention of passers-by: over 28 days, at each location 20,000 to 25,000 people, which led to extraordinarily long dwell times.
The highlight was Germany's largest mural area, featuring over 600 m² I'm at Kottbusser Tor in Berlin.