As a rule, you will be familiar with the typical clients for giant posters from TV and radio advertising. Frequently occurring industries include, for example, the automotive sector, mobile communications, streaming providers, fashion, and food.
In addition, there are also regional customers who are more interested in small spaces due to lower budgets. Advertising for offensive topics, e.g. pornographic or violence-glorifying content, is generally not displayed. The motifs must not violate any legal provisions or have been reprimanded by the German Advertising Council.
It is possible to contractually exclude certain industries or customers in advance, for example, for reasons of non-competition.